NATIONAL MARKET GROWS IN MADEIRA

Present at the 44th congress of the APAVT – Portuguese Association of Tourism Travel Agencies, held until tomorrow in the city of Ponta Delgada, in the Azores, Roberto Santa Clara highlights the importance of the national market in Madeira.
To JM, the president of the Association of Promotion of Madeira notes that the national market has been seeing an upward curve in the number of overnight stays in the Region, and that this tendency is to maintain.
“We climbed 3% in 2015, in 2016 and this strategy with the national distribution, we grew about 17% and last year we grew again 3%. This year, to date, until September, we also grew to 5.7%, “in his own words.
“It is important to remember”, he points out, “that the Portuguese market has been falling for a long time and in 2015 it was possible not only to stagnate but also to reverse this trend.” This was made possible by the ability to perceive the needs of Portuguese travel agents, and with them, in a very close relationship, to carry out a set of initiatives. “