1, 2, 3, 4 … MADEIRA NAMED FOR THE BEST INSULAR DESTINY OF THE WORLD

1, 2, 3, 4 … MADEIRA NAMED FOR THE BEST INSULAR DESTINY OF THE WORLD

Home News 1, 2, 3, 4 … MADEIRA NAMED FOR THE BEST INSULAR DESTINY OF THE WORLD
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Madeira is named, for the fourth consecutive time, as the Best Insular Destination in the World at the World Travel Awards.
The information was transmitted by the Madeira Promotion Association which launches a campaign “to mark the moment, continuing the #madeiranowordsneeded concept, which was launched in July of this year, when the destination was recognized by the same organization as Best Destination Insular of Europe 2018, prize already won in 2013, 2014, 2016 and 2017, that is, 5 times. ”
A new look was developed, based on a photo that shows the nature of Madeira in its purest, most active state that is considered vital to the recognition as one of the best in the world.The creative concept of the campaign presents a cinematographic visual that links the nomination to those who are considered the ‘Oscars of Tourism’.
The media plan associated with the campaign is almost exclusively digital based on social networks and will be online through October 24 in more than 10 countries.
“More than an appointment that fills us with pride and, consequently, a moment that we could not fail to point out, we intend with this campaign to appeal to the massive vote in the destination,” says Roberto Santa Clara, Executive Director of the Madeira Promotion Association. “The awards that the destination has received are, in addition to the recognition of the quality of Madeira as a tourist destination, an excellent communication tool that has allowed us to build a credible position. The campaigns we have launched on this subject have had a strong impact, in particular the #madeiranowordsneeded concept which in just 3 days reached over 2 million people. “

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