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Madeira is among the top 12 tourist destinations for 2019 on the list made by the British Travel Agents Association (ABTA). It is the leading conference of travel agents and tour operators in the world, bringing together 1200 travel agents in England. It is one of the leading brands in the industry, with over 65 years in the UK.
The list is made independently according to ABTA experts and involves in its elaboration the existence of major events and celebrations, which destinations are emerging as new or are in fashion. All destinations are spread all over the world.
According to ABTA, Madeira is “an island known for hosting demanding visitors for years, attracted by its mild climate, rugged and lush landscape.” Also highlighted are the island’s side facing “adventure holidays and activities, such as the Mountain biking, canyoning and climbing in their dramatic landscapes. “The levadas are also prominent as they offer long tunnels, deep ravines, amazing scenery and trekking opportunities.
For the Executive Director of the Madeira Promotion Bureau, Roberto Santa Clara, the prize is given at an important time “because of ABTA’s positioning in Madeira, which will attract new visitors and the notoriety it generates for the destination.” Given that the United Kingdom is one of the major issuing markets, the premium represents an added value to the destination.
The presentation of the list took place at the same time as the presentation of the ABTA trend report.

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